Overview
The Aspen Institute’s Energy and Environment Program provides nonpartisan leadership and a neutral forum for improving energy and environmental policy-making and creates impartial venues for global leaders to engage in informed discussion around energy and environmental challenges and solutions.
They commissioned us to create a communications strategy and collateral with which to present findings from a series of dialogues among global leaders identifying a framework for international coördination and strategic points of intervention for governments, the private sector, and other decision-makers on global food security.
More broadly, these elements were intended to constitute a communications platform through which to inform policy and public opinion, strengthen and refresh FSSG, EEP, and AI brands; and model a fresh approach to convey policy findings, with the potential for adoption by other Aspen Institute initiatives and programs.
Challenges
The client stated the challenge as follows: ‘The energy and environment field we occupy is crowded with notices, reports, convenings, and “news,” and our goal is not to replicate these efforts but rather to find a platform for disseminating innovative ideas and frameworks of thinking in a way that accesses new audiences, promotes connectivity and innovation, and has a longer shelf-life. Our central question is whether this output should be in the form of blog posts, a newsletter, a more innovative way of sharing information and ideas that we have not yet considered.
Consultant Strategies
We created an online platform and a strategy to provide recommendations from a 3-year global dialogue on food security to key public and private sector decision-makers, in order to educate and engage support for a common agenda from senior-most government, industry, and civil society leaders.
